PricedUp

PricedUp is a UK sportsbook, casino, live casino and bingo platform launched in 2024 and operated by Off Course Bookmakers Limited, a company incorporated in 1986. The brand covers sports betting, horse racing, greyhound racing, virtual sports and an expanding online casino under one account.

PricedUp is licensed and regulated in Great Britain by the UK Gambling Commission under account number 1776. The licence covers real-event betting, virtual-event betting, remote casino and remote bingo activities, making pricedup.bet a UK-regulated gambling platform. Full licence details, including the activities currently listed as Active, are covered in the “Is PricedUp Licensed and Safe to Use?” section below.

The current PricedUp sports welcome offer gives eligible new customers 4 x £5 accumulator Free Bets after a £40 qualifying sports bet using code ACCA20. The Full Terms currently state a minimum deposit of £10, although the promotion’s step-by-step summary tells customers to deposit £40. The qualifying bet itself must be £40, placed within 24 hours of joining at minimum odds of 2.00 on an eligible pre-game market. Customers should therefore check the live promotion terms before opting in.

The casino welcome promotion awards 90 Free Spins on Big Bass Bonanza after a minimum £30 deposit and £30 in qualifying Pragmatic Play wagers using code bet30get90. The Free Spins have a combined nominal value of £9, expire after seven days, and winnings are subject to a 2x wagering requirement before release to the cash balance. Both welcome promotions are subject to eligibility rules, maximum payouts and other terms, so customers should review the current PricedUp promotion page before claiming. 18+ only.

PricedUp’s sportsbook, casino and mobile products compare with other UK bookmakers through a casino library advertised at more than 500 games, dedicated mobile apps and providers including Pragmatic Play, Inspired, 1X2 and Relax. The exact game count, provider mix and promotional terms can change over time. ClickZen breaks down the operator’s licensing, product range, offers, mobile access and payment information before you decide whether PricedUp matches your requirements.

What Is PricedUp?

PricedUp is a UK-focused online sportsbook, racing bookmaker, casino, live casino and bingo platform launched as a customer-facing brand in 2024. The platform operates through pricedup.bet and combines sports betting and casino products under one account.

The legal operator behind PricedUp is Off Course Bookmakers Limited, a UK private limited company registered under company number 01987776 and incorporated in 1986. This distinction is important because the age of the PricedUp brand and the history of its legal operator are not the same: PricedUp is a comparatively new betting brand, while the company operating it has existed for several decades.

The operator’s registered and head-office details are listed at 255 Old Shoreham Road, Hove, East Sussex, BN3 7ED. PricedUp restricts its gambling products to customers aged 18 and over.

Is PricedUp Licensed and Safe to Use?

Yes, PricedUp is licensed in Great Britain by the UK Gambling Commission through Off Course Bookmakers Limited under account number 1776. The UKGC public register lists the operator and its relevant gambling activities as Active. No MGA or Curaçao licence was identified in the official PricedUp materials reviewed for this article, so the confirmed regulatory basis for pricedup.bet is its UK Gambling Commission licence.

The UKGC register covers several gambling activities associated with the operator, including:

• General Betting Standard Non-Remote
• Real Event Remote betting
• Virtual Event Remote betting
• Remote Casino
• Remote Bingo

This regulatory coverage allows the operator to provide sports betting, virtual betting, casino and bingo products within the scope of its UK operating permissions.

Customer-fund protection also needs to be understood separately from licensing. PricedUp states that customer funds are held separately from operational funds, but the Horseracing Bettors Forum Register of Protection of Funds classifies PricedUp’s insolvency protection level as “Not Protected.” This means segregation of funds should not be interpreted as a guarantee that customer balances would be fully repaid if the operator became insolvent.

What Do the KYC and Age Verification Requirements Look Like?

PricedUp requires identity and age verification and may request additional documentation where necessary to satisfy its regulatory and anti-money-laundering obligations. As a UKGC-regulated operator, PricedUp should not be treated as an anonymous or no-KYC bookmaker.

Verification may involve checks covering:

• Identity, confirming that the customer’s personal details are genuine
• Age, confirming that the customer meets the minimum 18+ requirement
• Address, where additional residence verification is required
• Payment methods, where ownership of a deposit or withdrawal method needs to be confirmed
• Additional affordability, source-of-funds or compliance information where regulatory checks require it

Some checks can be completed electronically without the customer manually uploading documents. Where further evidence is required, PricedUp may request items such as a passport, driving licence, other accepted identification, proof of address or payment-related documentation.

Verification may occur during account opening or later in the customer relationship where additional checks become necessary. Account functionality or withdrawals can be restricted where required verification has not been completed.

How Does PricedUp Support Responsible Gambling?

PricedUp provides safer-gambling controls including Deposit Limits, Take A Break, Self-Exclusion and Reality Checks. These controls are presented on PricedUp’s website as tools customers can use to manage their gambling activity.

Deposit Limits allow customers to restrict how much they can deposit over a specified period. Take A Break provides a temporary account pause, while Self-Exclusion is designed for customers who need a longer restriction on gambling access. Reality Checks provide reminders about the amount of time spent playing.

Underage gambling is prohibited and PricedUp restricts its gambling services to customers aged 18 or over. Customers who are concerned about their gambling should use the controls available through their account and seek independent safer-gambling support where appropriate.

What Are the Current PricedUp Welcome Offers and Promo Codes?

PricedUp currently advertises two principal new-customer welcome promotions: the ACCA20 sports offer and the bet30get90 casino offer. Each promotion has separate qualification, wagering and expiry rules, and PricedUp reserves the right to amend or withdraw promotions, so customers should check the live terms before taking part.

How Do the Sports and Casino Welcome Offers Compare?

The ACCA20 sports promotion rewards a qualifying £40 sports bet with four £5 accumulator Free Bets, while bet30get90 requires a minimum £30 deposit and £30 in eligible Pragmatic Play wagering for 90 Free Spins on Big Bass Bonanza.

• Sports promo code: ACCA20
• Sports qualifying deposit: Full Terms state a minimum £10 deposit, although the promotion summary currently recommends depositing £40
• Sports qualifying bet: £40 on an eligible pre-game sports market at minimum odds of 2.00
• Sports reward: 4 x £5 accumulator Free Bets, worth £20 in total Free Bet stakes
• Sports qualification period: Within 24 hours of signup
• Sports Free Bet odds: Minimum odds of 4.00
• Sports Free Bet type: Accumulator with at least four selections
• Sports Free Bet expiry: 24 hours after each Free Bet is credited
• Sports wagering requirement: No wagering requirement on winnings from the Free Bets; the Free Bet stake itself is not returned
• Casino promo code: bet30get90
• Casino minimum deposit: £30
• Casino qualifying wager: £30 on eligible Pragmatic Play slots within 24 hours of signup
• Casino reward: 90 x £0.10 Free Spins on Big Bass Bonanza, worth £9 in total spin value
• Casino Free Spin expiry: Seven days after award
• Casino wagering requirement: 2x on winnings from the Free Spins before release to the cash balance

The sports Free Bets are not necessarily credited together. Under the current Full Terms, the first £5 Free Bet is credited after the qualifying bet settles, with the remaining three credited one per day over the following three days.

The sports promotion has no wagering requirement on Free Bet winnings but restricts the rewards to qualifying accumulator bets, while winnings generated from the casino Free Spins must be wagered 2x on the eligible game before being released. This makes the two offers materially different beyond their headline values.

Are There Other Ongoing PricedUp Promotions?

Yes. PricedUp also advertises recurring casino promotions and periodically runs sports boosts and other promotional campaigns for existing customers. The exact lineup changes, so individual offers should be treated as time-sensitive rather than permanent features.

One current recurring casino promotion is the Gem Trio offer, which awards 30 Free Spins after qualifying spend on the selected game. Its published headline terms include a 10p Free Spin value, seven-day expiry and 2x wagering requirement.

• Selected weekly casino promotions
• Selected sports promotions and price boosts
• Horse-racing promotional campaigns
• Football promotional campaigns
• Game-specific Free Spin promotions

PricedUp has advertised daily horse-racing and football boosts as part of specific campaigns, including its World Cup promotion. These should not be assumed to be permanently available every day outside the relevant promotional period.

How Does PricedUp Compare to Other UK Bookmakers?

PricedUp compares with established UK bookmakers as a relatively new and more compact brand, with a UKGC-regulated sportsbook, racing coverage, casino products and dedicated mobile access but a shorter customer-facing track record than major long-established competitors.

PricedUp launched as a customer-facing betting brand in 2024. Its operator, Off Course Bookmakers Limited, dates back to 1986, but that corporate history should not be confused with PricedUp’s own brand reputation or customer track record.

Key comparison points include:

• Brand age: PricedUp is substantially newer than many long-running UK bookmaker brands.
• Regulatory profile: Its confirmed UK operation is regulated by the UK Gambling Commission under Off Course Bookmakers Limited.
• Casino library: PricedUp advertised more than 500 casino games in a July 2026 update, which is smaller than the multi-thousand-game catalogues available at some larger casino-led operators.
• Sportsbook: Football, horse racing, greyhound racing and other mainstream sports form the core of its betting product.
• Mobile access: Dedicated mobile apps are available alongside browser-based access.
• Welcome terms: The sports promotion requires a £40 qualifying bet within 24 hours, while the casino promotion has a relatively low 2x wagering requirement on Free Spin winnings.

PricedUp’s main potential strengths are its UK regulation, racing and football coverage, straightforward mobile access and relatively low casino wagering requirement. Its limitations include a shorter public brand history, a smaller casino catalogue than the largest competitors and relatively restrictive sports Free Bet conditions.

What Sports and Betting Markets Does PricedUp Offer?

PricedUp provides betting across football, horse racing, greyhound racing, tennis, cricket and a broader range of international sports. Its sportsbook combines standard pre-match betting with in-play markets, accumulators, virtual sports and selected promotional boosts.

Sports displayed by PricedUp include:

• American Football
• Australian Rules
• Baseball
• Basketball
• Boxing
• Cricket
• Cycling
• Darts
• Football
• Formula One
• Golf
• Greyhound Racing
• Handball
• Horse Racing
• Ice Hockey
• Mixed Martial Arts
• Politics and special markets where offered
• Rugby League
• Rugby Union
• Snooker
• Tennis
• Volleyball

The exact event list and available markets depend on the current sporting calendar. Football and horse racing receive prominent placement within PricedUp’s sportsbook and promotional material, while tennis, cricket and other sports extend the overall market range.

What Casino and Live Casino Games Are Available?

PricedUp advertised more than 500 casino games in July 2026, with a lobby covering slots, table-style games and live casino content from multiple software providers. Its promotional site names providers including Pragmatic Play, Inspired, 1X2 and Relax, while recent casino updates have also featured titles from other studios.

Slots make up an important part of the catalogue, with additional casino formats available alongside the main sportsbook.

• Online slots
• Table-style casino games
• Live casino games
• Bingo products

Titles promoted in PricedUp’s 2026 casino content have included games from the Big Bass series and releases from several different studios. Because game libraries change as titles are added or removed, customers should check the live casino lobby for the current catalogue rather than treating a fixed game count as permanent.

What Payment Methods and Withdrawal Options Does PricedUp Support?

PricedUp displays several trusted-payment icons on its public website, but the public page data reviewed does not clearly identify every payment provider by name. For that reason, this review does not claim a complete list of card schemes, bank-payment services, e-wallets or mobile payment methods without direct cashier confirmation.

Available deposit and withdrawal methods may vary according to the customer’s account, location and the payment services supported by PricedUp at the time of the transaction. Customers should check the logged-in cashier before depositing to confirm:

• Available deposit methods
• Available withdrawal methods
• Minimum and maximum transaction amounts
• Any processing times or method-specific restrictions
• Whether a withdrawal must be returned to the original deposit method

No verified cryptocurrency deposit or withdrawal option was identified in the official public PricedUp information reviewed for this article. This should not be interpreted as proof that a particular payment option can never be added in future, so the live cashier remains the authoritative source for current payment availability.

Is There a PricedUp Mobile App?

Yes. PricedUp provides dedicated mobile-app access alongside its mobile website. The iOS app is listed as “PricedUp,” while its Android application is listed as “PricedUp – Sports Betting,” with Off Course Bookmakers Limited identified in the app-store information.

The apps provide mobile access to PricedUp’s core gambling products, including sports betting and casino features, subject to the products and markets available through each platform.

• iOS application for compatible Apple devices
• Android application for compatible Android devices
• Sports betting and in-play access
• Casino and slot access
• Account and mobile betting functionality

The Apple App Store has displayed a copyright notice referring to Playbook Gaming Ltd, while the app listing identifies Off Course Bookmakers Limited in the provider information. This copyright reference should not be treated as evidence that Playbook Gaming Ltd is the licensed operator of pricedup.bet; the confirmed UK gambling operator is Off Course Bookmakers Limited.

What Are PricedUp’s Unique Strengths and Limitations Worth Knowing Before Signing Up?

PricedUp’s main differentiators are its combination of a new customer-facing betting brand with a much older operating company, its UKGC regulatory status, racing and football focus, mobile access and relatively compact casino product. Its limitations include a short PricedUp-specific track record, restrictive conditions on the sports welcome reward and a casino catalogue that is smaller than those of some major competitors.

The distinction between the brand and operator is particularly important. PricedUp launched in 2024, while Off Course Bookmakers Limited was incorporated in 1986. The operator’s corporate history does not automatically give PricedUp four decades of customer reviews or brand reputation.

Support information published by PricedUp indicates that customer assistance is available through online and direct-contact channels. Because specific channel availability and contact details can change, customers should use the support information displayed on the current PricedUp website or app rather than relying exclusively on older third-party listings.

PricedUp is likely to appeal most to UK customers looking for a regulated sportsbook with football, racing and casino products in one account, while it may be less attractive to customers prioritising the largest possible welcome bonus, thousands of casino games or cryptocurrency payments.

Who Is PricedUp Best Suited For?

PricedUp is best suited to UK sports bettors, racing customers, accumulator players and casino customers who prioritise UKGC regulation and straightforward access to sports and casino products under one account.

Potentially suitable customer profiles include:

• Football bettors using pre-match and in-play markets
• Horse-racing bettors looking for dedicated racing coverage
• Greyhound-racing bettors
• Accumulator bettors who can make use of the ACCA20 Free Bet structure
• UK casino customers comfortable with a more compact 500+ game catalogue
• Mobile bettors who prefer dedicated app access
• Customers who specifically prioritise UK Gambling Commission regulation

PricedUp is less suited to players looking for very large casino libraries, cryptocurrency payments or a bookmaker with decades of customer-facing brand history. The ACCA20 promotion also requires a relatively substantial £40 qualifying sports bet and limits the reward Free Bets to accumulators at minimum odds of 4.00.

How Can Players Get Support or Resolve a Dispute with PricedUp?

Customers should first raise account, betting, payment or compliance issues directly with PricedUp through the support channels currently provided on its website or app. PricedUp advertises customer-support availability, although individual contact methods and operating arrangements should be confirmed through the live support interface.

For a formal complaint, customers should retain relevant account records, transaction details and correspondence and follow PricedUp’s internal complaints procedure before escalating an unresolved eligible dispute.

Where a gambling dispute qualifies for independent alternative dispute resolution, the customer should use the ADR body identified in PricedUp’s current complaints documentation. Customers should verify the current ADR provider directly from PricedUp’s terms or the UK Gambling Commission register rather than relying on an outdated third-party reference.

Conclusion

PricedUp is a legitimate UK-regulated sportsbook and casino operated by Off Course Bookmakers Limited under UK Gambling Commission account number 1776. The brand combines sports betting, horse racing, greyhound racing, casino games and mobile access, with a casino catalogue advertised at more than 500 games in 2026.

Its current welcome promotions include the ACCA20 sports offer, requiring a £40 qualifying sports bet for 4 x £5 accumulator Free Bets, and the bet30get90 casino offer, requiring a minimum £30 deposit and £30 in qualifying Pragmatic Play wagers for 90 Free Spins. The sports Full Terms currently state a minimum £10 deposit despite a £40 deposit instruction appearing in the promotion summary, so customers should always check the live terms before taking part.

The main trade-offs are PricedUp’s relatively short customer-facing history, smaller casino catalogue compared with the largest competitors, restrictive accumulator Free Bet conditions and a customer-fund insolvency protection classification of “Not Protected.” For UK bettors who prioritise UKGC regulation, racing and football coverage and access to sportsbook and casino products under one account, PricedUp can still merit consideration after the current promotion, payment and withdrawal terms have been checked directly.

Marcus Zeno

Marcus Zeno is the CEO and Lead Betting Analyst at ClickZen. With over eight years of experience in the iGaming industry, he specializes in evaluating global sportsbooks, mobile betting apps, and bonus terms. Marcus is dedicated to cutting through promotional noise to provide bettors with transparent, fact-based insights.